Valencian Living in the Fira de les Comarques

Fira de les Comarques


València Turisme has its stakes on tourism experiences

The summer solstice comes to Valencia this year with a unique event, the “Fira de les Comarques” from the “Patronat de Turisme de València”, charged with developing the tourist endeavour in the Valencian regions, which firmly ventures on a tourism experience to live and feel life.

From the 23rd to the 25th June, the “Plaza de Toros de València” transforms its arena and its pipeclay to become the great showcase for the new touristic services and products. The Valencian regions invite the tourist to get acquainted with their territory planning it under the strategic perspective of “València Turisme”: Our land for you is the motto chosen by the “Patronat de Turisme” in 2017 to transmit the essence of the Valencian living.

The “Patronat de Turisme” wants people to come to the Valencian regions, to get acquainted with us through the new tourist services developed in the territory with the help of “València Turisme”, all in all to gain first hand experience of our gastronomy, our way of life, our sun, our land.

Mock sea battles in the bullring

For this, the “Patronat de Turisme” relies on the collaboration of municipalities, companies and local entrepreneurs, who display their proposals in the ”Fira de les Comarques” in the four areas that group together the tourism reformulation of natural, gastronomic, sports and cultural resources.

Thus, the visitor of the “Fira” on arrival at the “Xàtiva” street’s arena finds a great showcase of tourism with local Valencian destinations, organised into counties. Once inside the square, the “Fira” provides numerous proposals by Valencian companies to enjoy active, cultural and gastronomic tourism.

Among other proposals, the visitor can perform nautical activities in a large swimming pool installed in the sand, emulating the ancient Roman mock sea battles, as well as diverse proposals for climbing in a climbing wall and even virtual visits to the major heritage resources with the help of augmented reality from optical devices.

The “Patronat de Turisme” also encourages the visit to the different areas of the “Fira de les Comarques” with a passport to numerous prizes related to the tourist proposals presented.

Showcooking, live music and play centre “València Turisme” presents an endless number of unique tourist experiences to find out about a unique territory, a different place and a special touristic choice in the “Fira de les Comarques”. From the use of its own local resources, it proposes that the visitor enjoys the singularity of Valencia through excellent tourism products, showcased with parallel actions such as live music performances, showcooking and a playroom for the little ones.

Text & photos by: València Turisme.